The Speakeasy sits down with Badger Bevs founder and CEO David Vogel for a conversation about building a premium mixer company and making an impression in a category often overshadowed by spirits. Vogel discusses the challenges of breaking into the business, the R&D behind Badger Bevs Tonic Water, and the process of balancing quinine and citrus to create the right flavor profile. He also shares how his experience working for a pet food company helped shape his approach to supply chain management. The 41-minute episode offers a behind-the-scenes look at the thinking, experimentation, and business experience behind Badger Bevs.